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Meta Ads Management
Full-funnel Facebook & Instagram campaigns — from creative strategy to audience targeting and ROAS optimisation across the entire customer lifecycle.
Learn more →Marketing Consultant · Sofia, Bulgaria
Most businesses waste 40–60% of their ad spend because of broken tracking and missing strategy. I fix the foundation first — then scale what actually works.
Platforms make it look easy. But without the right foundation, you're flying blind.
From tracking foundations to full ad management — everything an online business needs to grow profitably.
Full-funnel Facebook & Instagram campaigns — from creative strategy to audience targeting and ROAS optimisation across the entire customer lifecycle.
Learn more →Search, Shopping, Display, and Performance Max campaigns structured for profitability. A/B tested, data-driven, and aligned with your revenue targets.
Learn more →GTM, GA4, Meta Pixel, Conversions API — implemented correctly so you have reliable data before spending a single euro on ads.
Learn more →Deploy AI for customer LTV prediction, smart audience segmentation, churn reduction, and reporting. Bring machine learning into your marketing stack.
Learn more →Build a complete marketing roadmap — channel mix, budget allocation, funnel design, KPI framework, and growth hypotheses. From chaos to clarity.
Learn more →Systematic testing of creatives, landing pages, audiences, and bids. Identify what moves the needle on ROAS and conversion — then double down.
Learn more →Real outcomes from real campaigns. Every project starts with a goal and ends with measurable growth.
From e-commerce to real estate — businesses that stopped guessing and started growing.
Geno completely transformed how we track and run our Meta campaigns. Before working with him, we had no idea which ads were actually driving sales. Now we have clear data and our ROAS has tripled.
We were spending €8,000/month on Google Ads with almost no results. Geno audited everything, rebuilt our campaigns, and within 60 days we cut spend by 30% and increased bookings by 65%.
The tracking setup Geno built for us was a game-changer. We finally understood our customer journey end-to-end. Our CPL dropped from €210 to €28 after implementing his recommendations.
Geno doesn't just run ads — he builds systems. Our entire digital marketing operation is now data-driven, and he helped us implement AI tools that predict which customers are most likely to stay subscribed.
We had never done digital advertising before the campaign. Geno built a strategy that delivered results quickly and, more importantly, showed us exactly what was working with clear, understandable data.
Finally someone who speaks both business and tech. Geno audited our tracking, found 6 major gaps we had no idea about, and fixed everything within two weeks. Now we make decisions on real data.
Book a free 30-minute audit. I'll review your current tracking, campaigns, and strategy — and tell you exactly what to fix first.