What I Offer

Services That Build Real Growth

From tracking foundations to full campaign management. Every service is designed to eliminate wasted spend and maximise measurable results.

7
Core services
€150
Starting from / hour
30min
Free audit call
Scroll to explore services
Service 01 · Paid Social
📱

Meta Ads Management

Full-funnel Facebook and Instagram advertising — from audience research and creative strategy to campaign structure, daily management, and ROAS optimisation.

Best for: E-commerce, online services, subscription products, lead generation campaigns, brands wanting to scale paid social profitably.
  • Account audit and current performance analysis
  • Full-funnel campaign architecture (Awareness → Consideration → Conversion)
  • Audience research — cold, warm, and lookalike segments
  • Creative strategy and brief — ad copy, angles, hooks
  • Meta Pixel + Conversions API setup and verification
  • A/B testing framework for creatives and audiences
  • Ongoing optimisation — bids, budgets, placements, targeting
  • Monthly performance reporting with clear insights and next steps
  • Retargeting campaigns — cart abandonment, product viewers, email lists
Service 03 · Foundation
📊

Tracking & Analytics Setup

Accurate tracking is the foundation of every successful campaign. Without it, you're optimising blind. I set up measurement correctly — so the data your algorithms learn from is real.

Best for: Any business running or planning to run online advertising. Also essential before any agency handoff, migration, or platform change.
  • Tracking audit — identify gaps, duplicate tags, broken events
  • Google Tag Manager (GTM) setup and container structure
  • GA4 property configuration — events, conversions, e-commerce data layer
  • Meta Pixel installation and event setup (ViewContent, AddToCart, Purchase, Lead)
  • Meta Conversions API (server-side) setup — improves attribution in cookieless environments
  • Google Ads conversion tracking — all key actions correctly attributed
  • Enhanced Conversions (Google) for improved match rates
  • Custom event tracking — form submissions, phone clicks, scroll depth, video views
  • Testing and QA — verify every event is firing correctly before launch
  • Customer LTV prediction model — identify and target high-value customers
  • AI-powered audience segmentation — behavioural, demographic, predictive
  • Churn prediction — identify at-risk customers before they leave
  • LTV reporting to paid channels (Google, Meta) for value-based bidding
  • AI content and creative direction — prompts, briefs, image generation workflows
  • Market trend research using AI — regional demand, competitor analysis
  • AI-assisted reporting and dashboard setup — automated insight delivery
Service 04 · Future-Proof Marketing
🤖

AI Marketing Implementation

Use AI the right way — to predict customer behaviour, automate insight generation, and make smarter decisions faster. AI without a strategy is noise. With the right setup, it's your biggest competitive advantage.

Best for: Subscription businesses, e-commerce with repeat customers, businesses with significant customer data looking to reduce churn and improve LTV.
Service 05 · Growth Strategy
🗺️

Marketing Strategy & Consultancy

Build a marketing strategy from first principles — not based on what your competitor does or what an agency recommends. Based on your business model, margins, customer data, and growth goals.

Best for: Founders and marketing leaders who need a clear direction, businesses entering new markets, or companies that have been running marketing without a clear strategy.
  • Business and market analysis — positioning, competitive landscape, target audience
  • Channel mix recommendation — where to invest based on your audience and margin
  • Full-funnel design — how customers move from first touch to purchase to retention
  • KPI framework — clear metrics for each stage of the funnel and each channel
  • Budget allocation model — how to distribute spend across channels and objectives
  • Growth hypothesis framework — systematic testing and iteration approach
  • Roadmap delivery — prioritised 90-day and 12-month marketing plan
  • ROAS audit — identify the biggest leakages in your current campaigns
  • Creative A/B testing framework — hooks, formats, messages, visuals
  • Landing page analysis — heatmaps, session recordings, friction identification
  • Landing page A/B test design and implementation support
  • Audience split testing — cold audiences, lookalikes, interest vs. behavioural
  • Bidding strategy testing — manual vs. smart, value-based optimisation
  • Funnel conversion rate analysis and optimisation recommendations
Service 06 · Optimisation
🔬

CRO, ROAS Improvement & A/B Testing

Systematic testing beats gut feeling every time. I build structured A/B testing programmes that identify exactly what drives conversion — and eliminate what doesn't.

Best for: Businesses actively running ads who want to improve results without increasing spend. Also for websites with significant traffic wanting to improve conversion rates.
Service 07 · Start Here
🔍

Marketing Audit

Before spending more, understand exactly what's working and what's broken. The audit gives you a clear, prioritised action plan — whether you implement it yourself or with my help.

Best for: Any business currently running digital ads and unsure why results aren't matching expectations. First step before any other engagement.
  • Tracking audit — GTM, GA4, Meta Pixel, Conversions API
  • Meta Ads account review — structure, audiences, creatives, ROAS
  • Google Ads account review — keywords, quality scores, campaign structure, wasted spend
  • Attribution model review — are conversions counted correctly?
  • Website and landing page quick review — conversion-critical issues
  • Competitor positioning overview
  • Written report with findings and prioritised recommendations
  • 30-minute follow-up call to walk through the findings
Transparent Pricing

Simple, Clear Pricing

Every project starts with a free audit. Ongoing work is scoped and quoted based on your specific needs.

Free
30-Min Audit Call

Tracking review, campaign analysis, action plan. No obligation.

From €150
Consultancy

Hourly consultancy. Also available as fixed-price packages and monthly retainers.

Custom
Project-Based

Clear deliverables and timeline. Quoted after the initial audit.

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Common Questions

Frequently Asked Questions

The free audit is a 30-minute call where I review your current tracking setup, active campaigns, attribution model, and overall marketing strategy. You'll receive a clear summary of what's working, what's broken, and what to fix first — with no obligation to continue.
Services start from €150 for consultancy and audits. Project-based engagements — such as a full tracking setup, campaign restructure, or strategy development — are scoped and quoted after the initial audit. Monthly management retainers are also available.
Yes. I work remotely with businesses across Europe and internationally. I have direct experience managing campaigns across 180+ markets and working with international teams.
A standard GTM + GA4 + Meta Pixel + Conversions API setup typically takes 3–5 business days, depending on website complexity and current state. I include QA testing to ensure everything fires correctly.
I have hands-on experience with e-commerce, subscription products, real estate, hospitality (hotels), online education, facility management, and political campaigns. The principles of tracking, strategy, and campaign management apply to any industry with a digital marketing presence.
Without accurate tracking, every optimisation decision — bidding, audiences, creatives, budgets — is based on wrong data. The ad platform's algorithm learns from your conversion events. If those events are wrong, incomplete, or duplicated, the algorithm makes wrong decisions and wastes your budget. Fixing tracking first means every euro you spend afterward is working with real, accurate signals.

Not sure which service you need?

Start with the free audit. I'll tell you exactly what's holding back your marketing — and which service will have the biggest impact.

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